The search giant shared that past updates had reduced exposure to explicit image results for queries around deepfakes by over 70% this year.
Google is upgrading its safety features to make them easier to remove deepfakes from search while also preventing them from showing up higher in search results. While users can request for the removal of explicit deepfakes successfully, Google now wants to make the process easier by automatically filtering out related search results and reporting them as well as other similar or duplicate images.
In a blog, making the announcement, Google product manager Emma Higham said, “This approach has worked well for other types of harmful content, and our testing shows that it will be a valuable way to reduce fake explicit content in search results.”
Google is upgrading its safety features to make them easier to remove deepfakes from search while also preventing them from showing up higher in search results. While users can request for the removal of explicit deepfakes successfully, Google now wants to make the process easier by automatically filtering out related search results and reporting them as well as other similar or duplicate images.
Google is upgrading its safety features to make them easier to remove deepfakes from search while also preventing them from showing up higher in search results. While users can request for the removal of explicit deepfakes successfully, Google now wants to make the process easier by automatically filtering out related search results and reporting them as well as other similar or duplicate images.
